I started Look Fabulous Forever in Cosmetics for mature women I was frustrated by how hard it was to find makeup that worked on my 65 year old face. Since then I have been surprised and gratified to find that there are many many older women like me all over the world who still want to look fabulous and also want to know how best to achieve great looking makeup.
When you are younger you may be able to get away with a laissez-faire attitude to cleansing, exfoliating and nourishing your skin. Not so after the age of 55!
Every second you spend caring for your skin will repay you a hundredfold. Cleanse and moisturise night and morning. Use gentle exfoliants every two to three days, eat lots of fresh vegetables and drink plenty of water to ensure hydration. I probably don't need to add stay out of the sun and use a moisturiser with a good level of SPF.
Older facial skin is patchier, more uneven and more inclined to have age spots, broken veins and blemishes than younger skin.
If you want to look instantly younger then do everything Cosmetics for mature women can to even out the irregularities in skin tone. I chose our Continuous Cover Foundation because it pulls off the very difficult trick of covering all the problem areas whilst looking light and fresh.
It has become one of our best sellers because it works so brilliantly on older skin! Older faces are colourless.
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Best ways to do this are to add a pinky-toned blusher and and a lipstick that complements your skin tone. Think of older faces as having a surface rather like blotting paper.
This article is a handy...
If you try and draw a line on blotting paper it becomes blurry and fuzzy. The solution is to use face, eye and lip primers.
They will stop all of these problems - keeping your makeup in place for hours and creating a better surface onto which you can apply your makeup.
Lines stay crisp and sharp. Many women tell me they have drawers full of makeup they bought by mistake. The solution to this is to find out once and for all whether you have warm or cool toned skin. Our two videos will help and so will draping different colours round your neck under an unmade-up face.
Hair and eye colour are not always the best guide - you are trying to determine if you have a blue or yellow undertone to the skin. I chose the colours for our lip, cheek and eye makeup so that they would complement each other depending on the undertone of your skin.
Again - look at our guide called Choosing Cosmetics for mature women. Older eyebrows are either thin, faded and virtually non-existent or wild, wiry, bushy and shapeless. If they are over-plucked then you need something light and subtle to restore shape and colour.
I came up with the idea for our Bring Back Brow Shape for my sister-in-law who had lost her eyebrows completely through illness not chemo.
Trish McEvoy, Pat McGrath, and...
It has a very fine brush and you apply the liquid paint as if creating individual brow hairs. Its ingenious she said modestly and now many women swear by it. If your brows are growing in wild and wonderful ways, then have them professionally shaped and groom them with a spiral brush and fill any gaps with the Brow Shape. Put some shape and interest back into your face with a highlighter. Older faces are heavier at the bottom than younger ones.
Use a highlighter pen on the top of the cheekbones and on the brow bone to instantly brighten the face and make your eye makeup look better. I also use my highlighter Cosmetics for mature women as a lightweight under eye concealer if I look a bit tired and I also put a thin strip around my lips so that my lipstick looks prettier.
The inner corners can become blue as the skin thins. Combat this with a creamy concealer which is best applied with a short stiff brush with which to push the product into the corners.
The skin on the eyelid can become quite loose and descend over the eyelid but there is so much you can do to improve the look of the eyes with the right eye makeup. Remember that dark colours makes things recede and light colours bring everything forward - so put light colours like our Fabulous Lid Colour in Silver Cosmetics for mature women onto the eyelids and use Cosmetics for mature women eyeshadows to create socket lines.
We have 5 videos showing you different eye makeup techniques whether you are over 50, 60 or 70 and whether you wear glasses or have hooded eyes. I think we have earned the right to do what we want when we are older - don't want to wear makeup?
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However I also know from all the emails I have received that there are lots of you who really appreciate a bit of help and guidance. The very best part of this whole adventure is when we get testimonials from grateful customers.
So I am going to give the last word to Julie in West Yorkshire: I have spent quite a lot of money recently on many of your products and I am really delighted with all of them. The face primer, well, what can I say, it is the softest most delightful primer I have ever used and you can feel it's doing its job. The foundation also is wonderful, as are all the items I have bought.
This is well worth an investment, I am 62 years old and I hadn't updated my make up for years, I am so glad I have. The condition of your skin will determine whether your makeup looks Cosmetics for mature women or not. Ageing brings lots of changes to the eye area.
And my final golden rule is - there are no rules!
Fed up with ageist assumptions...
Our Best Selling Products. Living With Acne Rosacea. What Do You Think? Helene Berot 4 Nov Good advice but would like the names of referenced materials. I am 85 and still want to look the best I can. Hi, I am 62 and have managed to stay out of the sun and take care of my skin and have only used mascara, lipstick and a dab of coverup most of my adult life.
Now I am dealing with dermatitis under my eyes, misshaped brows and patchy skin that resembles a white mustache under my lips. I am sensitive to most products so have improvised with hyperallergic cosmetics, but to no avail. Struggle with applying eye makeup day after day on your mature skin?
These tips and tricks make makeup application a breeze. Fed up with ageist assumptions in the beauty industry, Tricia Cusden launched her own makeup brand at the age of Five years on.
Trish McEvoy, Pat McGrath, and other industry experts share makeup tips and product recommendations for ladies of a certain age.
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Since then I have been surprised and gratified to find that there are many copious older women like me all over the creation who still want to look fabulous and along want to know how best to achieve outstanding looking makeup. When you are younger you may be able to around away with a freedom attitude to cleansing, exfoliating and nourishing your epidermis. Not so after the age of 55!
Eye Makeup for Mature Skin — How to Get Youthful Looking Eyes
Those were the words that went through my mind when I first sat down with professional makeup artist, Ariane Poole, to record a series of makeup for older women video tutorials. Sitting there, with absolutely no makeup on, I felt strangely vulnerable. It was like being naked in front of a live TV audience. The second that we started filming, everything changed.
Not only is Ariane a fabulous makeup artist, but, she is also a warm and charismatic person. We ended up having SO much fun filming together! By the end of two days, we had recorded a complete series of makeup tutorials, designed specifically for women over Since not everyone has had the opportunity to watch them yet, I wanted to give you some of her best tips, in article form.
Of course, nothing beats seeing the techniques demonstrated, but, I hope that the following tips will help you to get the most from your makeup so that you can look and feel your best. Ariane Poole is a celebrity makeup artist. She has worked with women of all ages, helping them to discover makeup and use smart techniques to look and feel their best. She is passionately focused on positive aging, not anti-aging. Her belief is that contemporary makeup formulations and techniques can be used to highlight your best features and manage any small areas that you feel need a little enhancing!
Look younger instantly with these eye makeup tricks and tips for older women
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Are there people that you wouldn't mind being a back-up plan to? Recently the beauty industry has seen a dramatic increase in the number of brands targeted towards older women - here are our top three picks. Fed up with ageist assumptions in the beauty industry, Tricia Cusden launched her own makeup brand at the age of Five years on..